What Collective Intelligence Can Do For Us

We have decided to create a video that focuses on the concept of ideas and memes. To assist in the generation of ideas we are going to utilise social networking media to build a collective intelligence.

Social networking media has the potential to create an open public forum in which individuals can collaborate on ideas and projects. The online nature of these mediums trancends traditional barriers such as geographic location, facilitating a free flow of communication. This allows many different people to contribute their skills and knowledge to a single project or idea, potentially developing something that none of the contributors could have create alone.

"None of us knows everything; each of us knows something, and we can put the pieces together if we pool our resources and combine our skills" - Henry Jenkins

We have chosen to use Facebook to send out a series of questions to different groups of people within our individual networks. Our personal Facebook connections include people of many different ages, nationalities, and backgrounds. We expect that the context of each participant will significantly influence their interpretation of our questions, and we will receive varied, and possibly surprising responses.


We are going to distribute our questions via Facebook email, in an attempt to establish an online collaborative environment. Participants will have the ability to view each other's responses, which may encourage them to interact with each other and build upon each other's ideas. The possible outcomes of this include:

• Participants will connect with each other's ideas and discussion threads will emerge. This could lead to the development of cohesive ideas.
  
• Ideas will evolve through open discussion, which could lead to the development of something new.
  
• Participants may seek involvement from other individuals within their own networks, giving us responses from unexpected sources.
  
• The participants' involvement in the project could generate interest in the finished product. This interest could be from the participants themselves, or from others that they show the finished product to due to their involvement.

Our main objective in doing this is:

• To gain access to knowledge and ideas that we do not already possess.
  
• To motivate individuals from different contexts to collaborate together on the development of ideas.
  
• To generate video content that is shaped by the collective intelligence of our social media connections.
  
• To generate content that is appealing and interesting to a wide variety of people.